Welcome to
Rebel Heart Books
We hope you’ll stay a while.
As with many stories, Rebel Heart Books began as a secret dream, an if only, a someday.
Since setting foot in the historic town of Jacksonville, OR over 20 years ago, the setting was the only thing we knew for sure.
Though it’s not necessarily an original idea, it’s the driver for this particular story. We believe that everyone has a bit of a rebel heart; the desire to be or do something different or unexpected.
Welcome to
Rebel Heart Books
We hope you’ll stay a while.
As with many stories, Rebel Heart Books began as a secret dream, an if only, a someday.
Since setting foot in the historic town of Jacksonville, OR over 20 years ago, the setting was the only thing we knew for sure.
Though it’s not necessarily an original idea, it’s the driver for this particular story. We believe that everyone has a bit of a rebel heart; the desire to be or do something different or unexpected.
Eileen's Essay
"As a teenager I was fascinated by columnists. I routinely read the work of Erma Bombeck, Dave Barry, Roger Ebert, Gene Siskel, and Mike Royko."
Eileen's Essay
"As a teenager I was fascinated by columnists. I routinely read the work of Erma Bombeck, Dave Barry, Roger Ebert, Gene Siskel, and Mike Royko."
Ways to Shop Online
It's All Good Here
What our customers are reading now:
| • | Tales from the Cafe Toshikazu Kawaguchi Bookshop | Custom | Audio |
| • | Tiny Beautiful Things Cheryl Strayed Bookshop | Custom | Audio |
| • | You’ll Never Believe What Happened to Lacey Amber Ruffin & Lacey Lamar Bookshop | Custom | Audio |
| • | The Man Who Lived Underground Richard Wright Bookshop | Custom | Audio |
It's All Good Here
What our customers are reading now:
| • | Tales from the Cafe Toshikazu Kawaguchi Bookshop | Custom | Audio |
| • | Tiny Beautiful Things Cheryl Strayed Bookshop | Custom | Audio |
| • | You’ll Never Believe What Happened to Lacey Amber Ruffin & Lacey Lamar Bookshop | Custom | Audio |
| • | The Man Who Lived Underground Richard Wright Bookshop | Custom | Audio |
Oh my god, it’s happening! This weekend only! Every book in our little shop will be 20% off! 📚😱
Our first ever Book Blowout Sale is a thank you to our local community and an opportunity for us to make a little room for all the new titles coming your way in 2026. 😍
Thank you for shopping small, shopping local, and for being a part of what makes Rebel Heart Books so special. 🏹❤️
#rebelheartbooks #shopsmall #shoplocal #shopsouthernoregon #indiebookstore
6 days ago
‘Twas the night before Small Business Saturday… 🏹❤️
#shopsmall #shoplocal #indiebookstore #independentbookstore #shopsouthernoregon #jacksonvilleoregon #smallbusinesssaturday #bookish #rebelheartbooks
1 month ago
Every season is a good season to shop small and shop local. We are excited to see you and yours as we celebrate the community (and the books!) that make Rebel Heart what it is. 🏹❤️🎄
#shopsmall #shoplocal #shopsouthernoregon #jacksonvilleoregon #indiebookstore #independentbookstore
2 months ago
Soon this little bookstore, and this little town, will transform into a magical winter wonderland. In the meantime, we’ll be soaking up the ordinary days here, because if you know this place, you know the ordinary has a magic of its own. 🏹❤️
#jacksonvilleoregon #southernoregon #indiebookstore #independentbookstore #shopsmall #shoplocal
2 months ago
One of our Rebel Heart Books staff fielded a phone call yesterday from a man who wanted to know if we carried LGBTQ+ books, just so that he could be hateful and threatening when we replied “yes.”
So, while the caller hides behind his phone and privately whispers hate, we will continue to loudly love the communities who are too often unwelcome and dehumanized.
Yes, we sell LGBTQ+ books. Our bookstore — and our lives — wouldn’t be complete without them. 🏹❤️🌈
(Oh, and Mike, we have caller ID.) 👋🏼
#bebrave #betrue #leaveyourmark #rebelheartbooks #lgbtqbooks #indiebookstore #independentbookstore #shopsmall #shoplocal
2 months ago
“Hunger is not an issue of charity. It is an issue of justice.” — Jacques Diouf
If you are able, please donate to @cafemestiza’s burrito fund, as they help feed the community. The link to their donation site is in their bio. 💕
#southernoregon #shopsmall #shopsmall #independentbookstore #indiebookstore #whattodoinsouthernoregon #roguevalley
2 months ago
We are so excited to join our friends @jclsoregon to welcome @jesswalterbooks this Wednesday at 5pm at the Medford Public Library. We’ll be on hand for his author talk and we will have with his new book, So Far Gone, available for purchase.
We hope to see you there! 🥳📚
#authortalk #jesswalter #indiebookstores #publiclibrary #shopsmall #shoplocal #whattodoinsouthernoregon
3 months ago
With the success of last year’s Local Author Fair, we are so excited to announce that it’s baaaaack! In just a few weeks, we hope you will join us in supporting and celebrating almost thirty local authors at the Jacksonville branch of the public library.
When: Saturday, November 8th from 1-3pm
Where: Jacksonville Public Library @jclsoregon
Who: Almost 30 local authors, Rebel Heart Books, and YOU!
Why: Because books, duh.
Come and meet some of Southern Oregon’s amazing local talent, shop their works, and spend the rest of the weekend curled up with a new book (or two, or five, or ten). 🏹❤️
#shoplocal #shopsouthernoregon #localauthorfair #independentbookstore #shopsmall #indiebookstoresofinstagram #southernoregon #jacksonvilleoregon
3 months ago
Banned Books Week is here and we hope to see everyone celebrating by supporting authors whose work is banned or frequently challenged! We have two displays of banned books up this month and have already received so much love and support (and just a tiny bit of ummm...disapproval) for the books we are featuring. Thank you to our Rebel Heart community for continuing to reassure us that our bookstore has a place in this corner of the world.🏹❤️
#bannedbooksweek #independentbookstore #indiebookstore #shopsmall #shoplocal #jacksonvilleoregon #southernoregon
3 months ago
Connection is Key
To help us all stay connected,
we offer events, bookclubs & more!
Connection is Key
We offer special events,
bookclubs & more to help all of us
stay connected. Don’t miss out!
Oh my god, it’s happening! This weekend only! Every book in our little shop will be 20% off! 📚😱
Our first ever Book Blowout Sale is a thank you to our local community and an opportunity for us to make a little room for all the new titles coming your way in 2026. 😍
Thank you for shopping small, shopping local, and for being a part of what makes Rebel Heart Books so special. 🏹❤️
#rebelheartbooks #shopsmall #shoplocal #shopsouthernoregon #indiebookstore
6 days ago
‘Twas the night before Small Business Saturday… 🏹❤️
#shopsmall #shoplocal #indiebookstore #independentbookstore #shopsouthernoregon #jacksonvilleoregon #smallbusinesssaturday #bookish #rebelheartbooks
1 month ago
Every season is a good season to shop small and shop local. We are excited to see you and yours as we celebrate the community (and the books!) that make Rebel Heart what it is. 🏹❤️🎄
#shopsmall #shoplocal #shopsouthernoregon #jacksonvilleoregon #indiebookstore #independentbookstore
2 months ago
Soon this little bookstore, and this little town, will transform into a magical winter wonderland. In the meantime, we’ll be soaking up the ordinary days here, because if you know this place, you know the ordinary has a magic of its own. 🏹❤️
#jacksonvilleoregon #southernoregon #indiebookstore #independentbookstore #shopsmall #shoplocal
2 months ago
One of our Rebel Heart Books staff fielded a phone call yesterday from a man who wanted to know if we carried LGBTQ+ books, just so that he could be hateful and threatening when we replied “yes.”
So, while the caller hides behind his phone and privately whispers hate, we will continue to loudly love the communities who are too often unwelcome and dehumanized.
Yes, we sell LGBTQ+ books. Our bookstore — and our lives — wouldn’t be complete without them. 🏹❤️🌈
(Oh, and Mike, we have caller ID.) 👋🏼
#bebrave #betrue #leaveyourmark #rebelheartbooks #lgbtqbooks #indiebookstore #independentbookstore #shopsmall #shoplocal
2 months ago
“Hunger is not an issue of charity. It is an issue of justice.” — Jacques Diouf
If you are able, please donate to @cafemestiza’s burrito fund, as they help feed the community. The link to their donation site is in their bio. 💕
#southernoregon #shopsmall #shopsmall #independentbookstore #indiebookstore #whattodoinsouthernoregon #roguevalley
2 months ago
We are so excited to join our friends @jclsoregon to welcome @jesswalterbooks this Wednesday at 5pm at the Medford Public Library. We’ll be on hand for his author talk and we will have with his new book, So Far Gone, available for purchase.
We hope to see you there! 🥳📚
#authortalk #jesswalter #indiebookstores #publiclibrary #shopsmall #shoplocal #whattodoinsouthernoregon
3 months ago
With the success of last year’s Local Author Fair, we are so excited to announce that it’s baaaaack! In just a few weeks, we hope you will join us in supporting and celebrating almost thirty local authors at the Jacksonville branch of the public library.
When: Saturday, November 8th from 1-3pm
Where: Jacksonville Public Library @jclsoregon
Who: Almost 30 local authors, Rebel Heart Books, and YOU!
Why: Because books, duh.
Come and meet some of Southern Oregon’s amazing local talent, shop their works, and spend the rest of the weekend curled up with a new book (or two, or five, or ten). 🏹❤️
#shoplocal #shopsouthernoregon #localauthorfair #independentbookstore #shopsmall #indiebookstoresofinstagram #southernoregon #jacksonvilleoregon
3 months ago
Banned Books Week is here and we hope to see everyone celebrating by supporting authors whose work is banned or frequently challenged! We have two displays of banned books up this month and have already received so much love and support (and just a tiny bit of ummm...disapproval) for the books we are featuring. Thank you to our Rebel Heart community for continuing to reassure us that our bookstore has a place in this corner of the world.🏹❤️
#bannedbooksweek #independentbookstore #indiebookstore #shopsmall #shoplocal #jacksonvilleoregon #southernoregon
3 months ago